Meet the Team
John Marshall
CEO
Director of Income Care Plan
About John Marshall
When a loved one needs assisted living, memory care, or skilled nursing, the financial decisions can become just as overwhelming as the medical ones. A lifetime of savings can disappear far faster than anyone imagined, forcing families into choices they never wanted to make.
For more than 29 years, John Marshall has helped families prepare for that possibility before it becomes a crisis.
As a Certified Asset Protection Planner, National Social Security Advisor, Investment Advisor Representative, and specialist in guaranteed lifetime income planning, John helps qualified families explore strategies that may protect retirement assets while creating dependable income to help pay for long-term care. His focus is simple: preserve dignity, protect family wealth, and help loved ones remain in the care they deserve.
John also works closely with elder law attorneys, estate planning professionals, financial advisors, and senior care communities to help families better understand one of retirement’s greatest financial risks: the rising cost of long-term care.
If your plan assumes everything will go exactly as expected, you may discover its weaknesses when your options are already limited.
A single conversation with John could reveal opportunities you didn’t know existed—or confirm that you’re already on the right path.
Either outcome provides something every family deserves:
Greater confidence about tomorrow, and greater peace of mind today.
Roccy M. DeFrancesco,
Jr., JD, CMP, CAPP
Lead Care Gap Advisor
Roccy M. DeFrancesco, Jr. is a leading national authority on wealth preservation, asset protection, and bridging the gap between care needs and financial reality. With extensive credentials including JD, CMP (Certified Medical Planner), and CAPP (Certified Asset Protection Planner), he brings a rare combination of legal, medical planning, and financial expertise to his clients.
Throughout his career, Roccy has dedicated himself to educating families and professionals alike on how to navigate the complex maze of long-term care costs. He has authored several industry-defining books on wealth preservation and is a highly sought-after speaker at financial and legal symposiums across the country.
At Income Care Plan, Roccy leverages his deep understanding of state specific rules and sophisticated financial structures to ensure that a family’s hard-earned savings aren’t wiped out by unexpected care events. His approach is rooted in providing transparent, actionable strategies that offer true peace of mind.
Mitchell DeFrancesco
Director of Long-Term Care Planning at AdvisorShare
Mitchell DeFrancesco is one of the nation’s leading experts in Immediate Care Planning (ICP), a specialized process designed to help families protect their assets and navigate the financial challenges associated with long-term care. As Director of Long-Term Care Planning at AdvisorShare, Mitchell has dedicated his career to helping individuals and families create solutions when a loved one requires care—whether at home, in an assisted living facility, or in a nursing home.
His expertise lies in identifying strategies that can help preserve family wealth, maximize available benefits, and provide a clear path forward during what is often one of the most stressful and emotional times in a family’s life. Through the Immediate Care Plan process, Mitchell works closely with families to evaluate their unique situation, educate them on available options, and develop customized strategies designed to address both immediate care needs and long-term financial goals.
Known for his ability to simplify complex planning concepts, Mitchell has helped countless families better understand their options and avoid costly mistakes when facing a long-term care event. His mission is simple: to provide clarity, guidance, and solutions that help families protect what they have worked a lifetime to build while ensuring their loved ones receive the care they deserve.
Lauren DeFrancesco
MS, CAPP™, CRCS™
Lauren DeFrancesco brings a unique blend of technical expertise and financial planning acumen to the ICP team. With a background in computer science, engineering, and consulting, combined with advanced training in financial planning, Lauren has developed a distinctive approach to solving complex care planning challenges. Her diverse professional experience has equipped her with the analytical rigor and problem-solving skills necessary to navigate the intricate landscape of long-term care planning.
Lauren’s mission is to help families make informed, confident decisions about their care and financial futures. She understands that care planning decisions are deeply personal and often made during stressful times. Her approach combines data-driven analysis with genuine compassion, ensuring that families receive both the technical expertise and emotional support they need.
Committed to helping families avoid costly mistakes and gain lasting peace of mind, Lauren works diligently to translate complex financial and medical planning concepts into clear, actionable strategies. She believes that every family deserves access to expert guidance that respects their values, protects their assets, and ensures their loved ones receive the quality care they deserve.